Go as far North as possible in Washington and you’ll find dense forest, rainy days, and a community of naturalists, makers and good folks. Mix all of that into a pot and you get Gibbous Moon Naturals, a small, apothecary and self-care, brand. We helped them create an identity that fit with their brand voice and positioning within their locality and aspirations. A classic, ephemeral, approach in type and badge lockups seemed like a natural fit. Paired with a simple color pallet and the brand speaks in a language that is timeless yet uniquely modern.

With an approach to 100% natural products (candles, beard balm, soaps and more) it made it easy to find the charm, and uniquely Northwest, charm in the story they’re telling. We love working with makers and crafters and this one was no different. Our collaboration with Guen and the Gibbous Moon team is ongoing and one we look forward to developing as they continue to grow and expand.

Label concepts

Label concepts


“Making the decision to work with Wild Giant for my logo, font, and overall branding style, was one of the best decisions I have made as a small business owner. I presented them with a very rough idea of what I was looking for, and it was like they were able to climb into my head and pull out the exact look that I had wanted, but hadn’t known how to articulate. I have had so many compliments on my labels, business cards and website, and it truly makes me feel proud to show them off. I can’t express how impressed I am with the quality of their work, speed, and professionalism. Thank you so much Wild Giant!”
- Guenevere Boheme, Owner - Gibbous Moon Naturals



Brand Identity • Packaging • Product Development