Our friends at BUCKHEAD TRUCK CO. contacted us to create a capsule of graphics for their brand launch. They asked us to create unique, era appropriate, to go along with their brands mission. We chose to focus on type based graphics and to give each variant a handmade feel. The brand is big, brash, and classic so we used that as a guiding light when determining what felt organic and in conjunction with the direction.
“Wild Giant has done exactly what I expected from when I first connected after seeing their work on Instagram. I feel like I have gotten that cool and unique “Wild Giant” style that is true to my brand and enhancing it in a slightly new way. Great work!”
- Mike Harley, Owner - Buckhead Truck Fashion Co.
Branding • Illustration • Apparel • Direction